It can be a painful task-ie:link baiting but effective and an approved way of search engine optimization.
In order to improve page rank, a website needs hundreds of one way link. To achieve this, one searches for relevant websites or blogs, email the webmaster concerned and ask for a link to be placed in their website or blog pointing to your website or blog.
Wikipedia:
Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Attempts to create link bait are frequently employed in the overall task of search engine optimization.
Typically, users on bulletin boards, newsgroups, social networking websites, or blogs place a link to a website in some copy that further encourages another member or visitor to click. It can be an extremely powerful form of marketing.
Part of successful link baiting is devising a mini-PR campaign around the release of a linkbait article so that bloggers and social media users are made aware and can help promote the piece in tandem.
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