Look at the picture below taken from their web site:
The cost of a color ink cartridge is more than the costliest champagne in the world-I read it somewhere long ago. Even my last purchase cost me Rs.900 ($20). It used to cost Rs.1400 four years ago.
With Zink technology, we all can save plenty of money every year and I wonder what will be the reaction of the king HP.
How ZINK Works:
"The key to this process is the patented ZINK paper, an advanced composite material with dye crystals embedded inside and a protective polymer overcoat layer outside. ZINK paper is durable, colorful, and affordable.
Before printing, the embedded dye crystals are colorless, so ZINK paper looks like regular white photo paper. The ZINK printer uses heat to activate and colorize these dye crystals. The printing process is now radically simple. Just add paper and press "print". The result is high quality, long-lasting, durable, and affordable images."
Do you know that ZINK paper is capable of reproducing millions of colors at very high resolution?Source:Zink.com
ps: I came to know about this printer in another blog but I am sorry I forgot the url.