I don't think so! All we do is pick up our wallet and ensure that the plastic cards are safely intact and off we go the mall.
We head straight to the section where our intended purchase goods are stacked, pick up off the shelves in hurry and drop them in the shopping cart and rush to the checking out counter indecently pushing aside a few to stand in the queue first.
We hardly relax, take a few deep breaths to smell what is in store.
Scent marketing is the latest frontier in an advertising landscape that has nearly exhausted the possibilities of auditory and visual marketing. Even stores that sell shoes try to shoo way the fresh smell of leather and perfume the store with other scents that will make us enter their shop.
True?
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Yes, scent marketing is certainly making its way on the marketing scene. I have been following this trend and you can find more information on my blog where I have recently wrote about a scent marketing campaign in Sweden.
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