The history and growth of fairfield resorts can be a role model for aspiring entrepreneurs.
The owner of the largest network of holiday resorts and allied travel services in the world, started in a humble way in 1966 as a land development company selling subdivided lots, whole ownership condos and custom-built homes in large master-planned communities such as Fairfield Bay, Fairfield Sapphire Valley and Fairfield Glade.
The year 1979 saw Fairfield branching off into the timeshare concept.
The company's exceptional development standards, innovative products and unmatched hospitality expertise enabled them to be ranked as the third largest timeshare exchange network in the world.
The following statistics will reveal its exceptional growth.
Over half a million families enjoy the Fairfield lifestyle;
More than 70 world-class resorts in 21 states and U.S. territories;
9,000-plus timeshare condominiums;
The company has close to 9,000 employees nationwide;
Achievement:
By introducing FairShare Plus® in 1991, they offered consumers substantially greater flexibility through a yearly allotment of points that could be "spent" in increments for custom-sized accommodations at any time of the year and for varying lengths of stay.
Recognition:
Over 80% of all Fairfield resorts have been awarded a "Gold Crown" or "Resort of International Distinction" ranking by RCI, an elite honor only the top 10% of timeshare properties throughout the world have earned.
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